A Drug You Can’t Quit It’s not just you – there are more pharma ads on TV these days. (Sorry, RFK, Jr.!) But the explosion of streaming ads for the treatment of rare maladies suggests that CTV ad targeting isn’t actually all that precise, writes Mike Shields at Next in Media. Here’s what the numbers […]
The post Are TV Pharma Ads Really Targeted?; Turning Back The TikTok Clock appeared first on AdExchanger.