Update 7:02am PT: The fun is over. Apple has fixed the pricing error and AirTag 4-packs are back to $99. Apple hasn’t canceled my order yet, though.
As first spotted by our friends at 9to5Toys, Apple’s website currently has a wild “deal” on AirTags: a 4-pack for $29 (down from $99).
Unfortunately, this is almost certainly a rare pricing mistake on Apple’s part…