Google Chrome’s announcement that it would significantly alter its previous plan for depreciating support for third-party cookies, the very lifeblood of online advertising, upended the narrative of the ad tech sector in the last three weeks.
Amid the subsequent handwringing and efforts to maintain calm came the latest bout of earnings disclosures, the sector’s leading lights when executives attempted to amplify messages of assurance to Wall Street.
In summary, there’s been a collective shrug of the shoulders among the CEOs of Silicon Alley — a historic moniker reflecting how many in the sector are in the thrall of Silicon Valley’s Big Tech — with many deferring to their earlier sales pitches and some backing publisher-powered alternatives.
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