This story was published on Digiday’s sister site, Modern Retail.
Black Friday is more than three months away, but Amazon’s third-party sellers are already scrambling to plan ahead.
In a message to sellers earlier this month, Amazon recommended that third-party sellers place their Black Friday inventory in the company’s fulfillment centers by Oct. 19, a week earlier than the same deadline set last year. The e-commerce giant also said that sellers should send their Fulfillment by Amazon inventory to its facilities in August and September to ensure brands have enough products in stock ahead of the crucial holiday shopping season.
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