If an alternative identifier is present in the bidstream, and no one transacts on it, does it make a sound? The availability of alt IDs in open auctions has steadily increased, but demand has yet to catch up with supply. “A lot of DSPs are listening, but not decisioning on the back of open IDs […]
The post Alternative IDs Are Still Battling For Bids, But Buyers Are Starting To Pay More Attention appeared first on AdExchanger.