Alt Identity Provider ID5 Buys TrueData, Marking Its First-Ever Acquisition

Fragmentation, meet consolidation. On Tuesday, alternative identity platform ID5 acquired TrueData, an identity resolution provider that connects people and households to their digital devices. This is ID5’s first acquisition since the company was founded in 2017. Mathieu Roche, ID5’s CEO and co-founder, declined to share terms, but said he expects the company to get a […]

The post Alt Identity Provider ID5 Buys TrueData, Marking Its First-Ever Acquisition appeared first on AdExchanger.