Retail media is evolving from clicks and carts to conversations and context. As generative and conversational AI reshape how people discover products across the answer ecosystem, retail media leaders are facing new challenges — and new opportunities. They sit at a rare intersection. They have first-party data, frequent customer relationships, and real-world transactions. The question […]
The post Albertsons’ Brian Monahan on What Happens When Retail Media Enters the Chat appeared first on AdExchanger.