Whether an influencer campaign succeeds or fails often comes down to creator selection – and increasingly that’s a job being handled by AI.
Dentsu, for example, has been using an AI agent system dubbed “Creator & Trends Studio” (CATS), which aids influencer selection decisions.
In use since January, the tool is built around an API deal with Meta, and suggests creators based on typical factors like subject matter and profile, as well as whether they’re participating in a given social media trend.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.