Search marketers know that visibility doesn’t always equal traffic—and with Google’s AI Overviews gaining traction, the gap is growing. Users are now getting answers directly in the SERP, often without clicking through. That means your content strategy must evolve to stay relevant.
In Building a Smarter Content Strategy in the Age of AI, MoreVisibility breaks down how marketers can adapt for a zero-click future, use AI as a strategic tool (not just for content creation), and measure performance beyond CTR. Inside the guide you’ll find:
- Why traditional SEO tactics aren’t enough in AI-driven SERPs
- How to make content discoverable—even when users never land on your site
- What search marketers should track now that clicks aren’t guaranteed
- Where generative AI can accelerate planning and production—without diluting quality
This guide is essential reading for performance-focused teams navigating the next phase of search. Get your copy here.