As the glimmer of the AI gold rush fades for some industries, ad-funded tech giants claim they’re already seeing signs that major investments are paying off for advertisers.
Despite warnings of an AI downturn and mixed signals in financial markets, Big Tech hasn’t shied away from talking about AI this earnings season. This month, companies with big bets on AI have all shared quarterly results detailing how they’re using AI-powered platforms for advertising, content creation and enterprise applications.
Recent financial filings with the Securities and Exchange Commission reveal at least two dozen companies highlighted generative AI this month in quarterly results. Notable mentions include Google, Meta, Amazon, Microsoft, Pinterest, Coursera, IBM, Coinbase, Udemy and Confluent.
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