Criteo is widening access to its performance media stack with the full rollout fo full self-service capabilities for its GO platform as it looks to capture a broader base of small and mid-sized advertisers, bringing itself into more direct competition with Amazon and Google.
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Announced today, the development lets advertisers to onboard and launch cross-channel campaigns “in as few as five clicks,” per the firm, with the platform automatically allocating spend across display, video, native and social inventory.
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