It’s January, and (as per…) the social feeds of most media practitioners are awash with predictions of how the industry will pan out in the coming calendar year.
Many such missives are indistinguishable from the next, but among the platitudinous musings, last week’s 2026 outlook presentation from Arete Research stood out, complete with signature-style hot takes from the firm’s noted analysts Richard Kramer and Rocco Strauss.
The Hunger Games
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