Two years after purchasing once-venerable creative shops Hill Holliday and Deutsch from Interpublic Group, Attivo, the New Zealand-based marketing services holdco, has installed new leadership in the U.S. to revive the brands and establish a stronger foothold in the market, Digiday has learned.
The new leaders — Sasha Savic, former CEO of Mediacom, Anush Prabhu, former chief strategy officer there, and Dave Weist, Hill Holliday’s former CCO — are injecting media-side savvy and approaches in those agencies to address what they see as “misalignment” across the industry.
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