This story was first published by Digiday sibling ModernRetail
Direct-to-consumer brands are figuring out their AI playbooks in real time.
One such company is bedding brand Boll & Branch. At Digiday Media’s AI Marketing Strategies event on Wednesday, Katia Unlu, chief commercial officer at Boll & Branch, laid out how the company uses generative AI tools for internal productivity and customer-facing content.
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