From Bluey To The News: How BBC Studios Is Connecting
The BBC is about much more than news. But it isn’t always easy for marketers to find audience connections across…
Optimization Isn’t A Growth Strategy: The Leadership Decisions Hidden Behind
For senior leaders, marketing performance has rarely looked more measurable. Dashboards are cleaner, efficiency metrics are stable and optimization systems…
The Memo Heard Round The World; The Limits Of Unlimited
Public Spat Ruh-roh. The programmatic power couple Publicis and The Trade Desk are on the rocks, according to Adweek. Per…
Some creators don’t see immediate value in Instagram’s controversial ‘Shop
Some creators said they have a renewed belief in controlling what products they choose to recommend their followers in the…
Retailers turn to digital rebates as alcohol sales slump
This story was originally published on sister site, Modern Retail. Grocers and C-stores are turning to digital alcohol rebates to try…
Future of TV Briefing: How Netflix is shaking up the
This week’s Future of TV Briefing looks at Netflix’s single- and multi-year deals with advertisers that extend beyond the scope…