This week’s Future of TV Briefing looks at how agentic AI can enable TV networks to automate the sales of complex linear TV ad packages.
- ‘Premium automation’
- Disney’s next CEO, YouTube’s TV measurement issue, Paramount+’s plans and more
‘Premium automation’
This week we had NBCUniversal’s Ryan McConville on the Digiday Podcast to talk about the company’s test of using AI agents to sell ads against a live NFL game. It was a really insightful, technical conversation. And one thing McConville said has really stuck with me:
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