The winners of this year’s Digiday Marketing and Advertising Awards Europe demonstrate how data, technology and culture can converge to drive impact. Winning campaigns used real-time signals and advanced analytics to shape messaging and deliver measurable business outcomes, while technology enhanced experiences without replacing human connection. Brands earned relevance by embedding themselves in communities, cultural moments and behaviors rather than relying on traditional advertising.
Winners achieved success through integrated ecosystems of partners, platforms and agencies, while purpose, utility and trust anchored campaigns that created social value alongside commercial growth. Collectively, these winners exemplify how innovation, culture and insight can transform engagement into meaningful, measurable results.
Mountain Dew won Best Influencer Collaboration for “Dew It Anyway,” a campaign supporting aspiring digital creators and challenging stereotypes surrounding influencer culture in Poland. The program combined mentoring, webinars and creative challenges on Discord, amplified by top local influencers and Twitch, TikTok, YouTube and Meta placements.
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