Ad operations don’t always get easier when a publisher has a strong first-party data foundation to build on. In some cases, the strength of the underlying data can actually make monetization decisions more complicated. Ancestry’s ad ops team has a wealth of deeply personal user data to draw from, including user-submitted DNA tests. But subscriptions—not […]
The post For Ancestry, The Biggest First-Party Data Challenge Is Knowing How To Use It Responsibly appeared first on AdExchanger.