Future of Marketing Briefing: AI companies are staffing up for a reputation fight

January isn’t even over, and the mood around AI has already turned sour. The optimism has curdled into something heavier — a creeping sense that whatever promise this technology once held is now being eclipsed by a darker, more unforgiving story we’re bracing ourselves to live through.

That anxiety spilled into the open this week in Davos, where Jamie Dimon, the head of JPMorgan Chase, speaking at the World Economic Forum, warned that artificial intelligence could move too fast for society itself. Without governments and businesses stepping in to support displaced workers, he said, the fallout could include civil unrest — a phrase that lands heavy coming from Chase, a firm not known for public hand-wringing.

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