New and upcoming innovations for Agentforce Commerce

Welcome to 2026, where AI-fueled conversational shopping is the new norm and businesses must fundamentally rethink how to meet new customer expectations. To keep up with the pace of change, retailers need tools that don’t just assist, but autonomously act — personalizing experiences at scale and enabling product discovery on emerging channels like ChatGPT.

With our latest releases, Agentforce Commerce is moving beyond static browsing to dynamic dialogue. Explore new and upcoming innovations in B2C Commerce built to help you turn every conversation into a conversion.

Agentic shopping

Agentic commerce is redefining how shoppers find products and how retailers drive growth. Our new agentic shopping innovations make it easy for businesses to evolve the experience beyond manual browsing toward conversational, context-rich interactions across commerce and marketing channels.

Guided Discovery in Guided Shopping Agent: Help shoppers find products faster with intelligent search that uses store context, suggested filters to quickly refine search results, and smart alternatives for zero results to eliminate dead ends.
Agent Launch Locations: Launch your Guided Shopper Agent at pertinent moments throughout the shopping journey, like when a customer uses the search bar or views a product detail page.
Conversion Analytics: Demonstrate the tangible ROI of your B2C Commerce Guided Shopper Agent with comprehensive analytics directly within CC Reports and Dashboards to fully understand how the agent drives business growth.
ChatGPT Catalog Integration: Publish structured product feeds directly to OpenAI with clicks (not code), using your existing Salesforce catalog data. This enables ChatGPT to accurately recommend and display your products, driving new discovery and traffic back to your site.
Google’s Universal Commerce Protocol Integration: Enable native checkout and direct buying experiences on Google AI commerce surfaces, backed by secure payment methods such as Google Pay.

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Agentic merchandising

Merchandisers are faced with manual, time-consuming processes, fragmented data, and limited attribution visibility. New agentic actions coming to improve merchandising productivity, including boost and bury creation, categorization, and sorting rules.

Agentic Boost and Bury: Merchandisers can now use AI agents to instantly promote high-margin or trending items and “bury” slow-moving or out-of-stock products.
Personalized Workspaces: Business Manager now offers workspaces customized to your unique goals and daily tasks, with mobile access so you can manage your store from anywhere.
One-click Agentforce Setup: Quickly set up and activate Agentforce within Business Manager, enabling you to leverage agents with just one click.

Embed relevant data and analytics directly into your workflows, helping you instantly understand the context and impact of your work—like campaign performance or visual merchandising effectiveness—to make smarter, faster decisions.

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Contextual search

The keyword era is over. Shoppers no longer want to hunt through static websites; they expect individualized, conversational commerce experiences on every channel, from retail sites to social platforms to AI-driven search engines like ChatGPT. With new capabilities for contextual search built into Agentforce Commerce, retailers can ensure their products are displayed on emerging third-party search channels — without investing in costly third-party solutions.

Semantic Understanding: Contextual Search moves beyond literal word matching to understand natural language and intent. This will be supported through both onsite search and the guided shopping agent.
Shopper Context: This takes semantic understanding one step further and applies context about the shopper and their environment, such as their location or current season to deliver even more relevant, personalized results.

Contextual search represents a significant change in the customer experience. In the past, a shopper would search for a lightweight jacket, and your website would simply surface raincoats, without showing semantically relevant products. With contextual capabilities, this same query returns windbreakers and other mild weather accessories that might be relevant based on deeper context from the shopper’s recent history.

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Connected commerce and marketing

The friction between separate commerce and marketing platforms is a primary challenge for many brands, often leading to inconsistent tracking and fragmented reporting. Our vision is to provide a unified framework you can rely on for consistency in the shopper experience and in the data you depend on to make informed business decisions.

Commerce and marketing journeys: Historically, customers have had to switch between marketing and commerce channels if they want to purchase a product promoted in an email or suggested by an agent in a chat. Now, we’re making it possible to turn messaging channels into conversion channels. For example, if you send a customer a promotional offer via WhatsApp, the shopper can complete the purchase directly within that conversation — without toggling between screens or navigating to a website.
Zero-copy access: This feature will allow you to query commerce data directly, without ingesting it into Data Cloud. The result? Reduced costs associated with data storage while ensuring consistency by working directly with live data in its native environment.
Unified consent: A common consent model will seamlessly capture and honor privacy preferences across both marketing and commerce channels. This will empower marketers to expand their subscriber base through commerce touchpoints, while ensuring a consistent, privacy-aware customer experience.
Salesforce personalization: Already a core part of Marketing Cloud, Salesforce Personalization will now extend into Commerce Cloud. This allows customers to leverage a unified personalization solution across both clouds, powered by cross-cloud data in Data Cloud, to deliver consistent and highly relevant shopper experiences.

Intelligent order management

The customer journey doesn’t end at the buy button — and neither does our innovation. New enhancements to order management ensure that both customers and business users enjoy order transparency and intuitive, easy processes.

Delivery Estimates based on inventory, sourcing location, and transit times: A whopping 73% of shoppers say estimated delivery dates influence their purchase, accuracy is critical. Enhanced delivery estimates allow retailers to provide personalized, reliable and accurate promises to shoppers by combining key inputs required to calculate an estimated delivery. Data like location level processing times, order cut off times, eligible shipping days, inventory, sourcing locations, and carrier transit times all figure into estimated delivery to give your customers the most accurate information possible.
Intelligent order dashboards: Proactively optimize fulfillment with AI-driven insights that compare expected versus actual processing times, drilling down by location, category, or product to ensure SLAs are consistently met.
Agentic order routing: An intelligent agent that allows operations managers to seamlessly resolve order fulfillment exceptions, ensuring fulfillment meets delivery promise without the bottleneck of supply chain teams to make changes.

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New point-of-sale capabilities

Our new innovations don’t just improve the online shopping experience. Our unified approach to commerce makes in-store workflows more efficient and personalizes the shopper experience at every touch point.

RFID inventory operations: Salesforce POS solves inventory accuracy with RFID-powered automated tag detection, replacing manual barcode scanning with high-speed cycle counts. Beyond speed, RFID provides real-time visibility into shrinkage by spotting discrepancies between sales and exits. It also streamlines returns, validating items against original sales to prevent fraud and ensure immediate inventory updates.
Catalog syndication: Retailers no longer have to manage the friction of disconnected ecommerce and POS systems. By natively integrating these platforms through a syndicated product catalog, you can sync data across all channels simultaneously, eliminating manual entry and inconsistent pricing. This unified approach ensures associates and customers see the same information in real time, transforming your brand into a single, scalable business.
Salesforce POS on Android: Salesforce has launched POS on Android, removing hardware barriers through a strategic partnership with Zebra Technologies. By running POS on Android devices, retailers can unify mobile checkout, inventory, and customer data into one interface. This consolidation slashes associate training time from days to hours while driving operational efficiency and deeper customer engagement.

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These aren’t just new features; they’re engines for growth

This new era of commerce requires innovative tools and strategic vision to stay ahead of the curve and the competition. Agentforce Commerce helps you meet and exceed customer expectations, turn conversations into conversions, and increase loyalty with a unified, agentic platform and out-of-the-box tools. Continuous innovation enables you to quickly expand into new channels and engage with customers where they are most likely to shop. Learn how Agentforce Commerce helps the world’s leading brands get faster time to value, increase conversion and lower their total cost of ownership.