It’s like the Revolutionary War all over again — the Americans and the French ally with each other to fight the English, in this case WPP. (To be fair, they’re also fighting a fellow French company as well as an American one.)
The under-the-radar joint venture between America’s largest independent media agency Horizon Media and French-owned holding company Havas to create Horizon Global is seemingly well underway, involved in multiple pitches for businesses with a strong U.S. base and international aspirations and visiting the pitch consultants to make sure it’s part of the consideration set.
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