2025 — what a ride in media.
Even for battle-worn publishers already so well accustomed to rewriting their playbooks to adapt to whatever hot plate has been flung at them (the print-to-digital crash, endless Google algorithm swings, Facebook’s pivot away from news, the cookie collapse, to name a few), 2025 was pretty rough.
The stomach-dropping moments are easy to pinpoint: copyright hell thanks to AI engines’ unscrupulous scraping, and the erosion of referral traffic — largely caused by the emerging competitive AI search landscape.
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