Agentic AI has grandiose ambitions, promising marketers ideation and execution all in the same go with little oversight. The reality, however, is that humans still have the wheel.
For the better part of 2025, agentic AI has been the industry’s buzzword. It’s defined as “a situation where multiple AI agents work together to complete complex tasks, with minimal oversight or intervention from a human user,” as Digiday explains it. The minimal oversight from a human user, however, seems to be the hangup keeping marketers from embracing agentic AI’s full autonomy.
“It’s not just ready to go from generation [to publication],” said Karen Rodriguez, senior content marketing manager at New American Funding.
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