TikTok Shop offers incentives to new sellers, as U.S. uncertainty is finally over

In the thick of the final quarter of the year, TikTok is on the hunt for new U.S. business for its Shop e-commerce arm.

The short-form video platform is offering “limited-time perks” – up to $6,000 in coupons – for new sellers to join the platform and start selling this month, according to an email shared with Digiday. Similar to its Black Friday offerings, TikTok seems to have gamified the process through “missions” to encourage and motivate sellers to sell – and sellers find out what they are once they sign up.

As part of the perk, new joiners can enjoy:

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