It’s increasingly important for publishers to understand when, how and why their content is being used as a source inside AI tools and platforms (often without attribution or traffic).
The search landscape has changed exponentially this year, as more people turn to AI tools and platforms like ChatGPT to get information. And though referral traffic from AI platforms is still minuscule, many publishers are starting to track where they are cited in AI-generated responses to users’ queries. From there, they can monitor their brand visibility and have a clearer picture on what’s driving – the albeit small – traffic to their sites from AI platforms.
Publishers, analytics firms and SEO consultants are calling it citation tracking. Here’s how it works.
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