As the holiday season winds down, a little-known window of opportunity opens for advertisers known as Q5.
During the period from late December to mid- or late January, also known as Q5, many advertisers go dark after shipping deadlines have passed. Meanwhile, consumers are in discovery mode — scrolling on their mobile devices and spending their holiday money.
Savvy advertisers are taking advantage of this less competitive period and quieter ad auctions to engage customers more cost-effectively.
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