Payment frictions continue to undercut the creator economy’s growth.
Creators continue to wait too long to get paid, according to several ad execs interviewed for this story. What should be routine disbursements can slip from days into weeks and whatever finally shows up has already been thinned out by an expanding chain of middlemen — agencies, platforms and financial processors — each taking a slice on the way through.
The payment terms only make it worse. Some payouts now stretch to 90 days, and in certain cases even 120, according to Revving, an ad tech finance startup.
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