This WTF guide, sponsored by Dstillery, dives into what multimodal AI is, the many ways it can be used and how it can solve both current and future challenges for advertisers.
As AI adoption accelerates in advertising, the technology itself is evolving beyond what most advertisers initially encountered. Early applications of generative AI and large language models in programmatic advertising and media were powerful but limited, as they typically processed one type of data at a time.
Multimodal AI represents the next frontier in AI, enabling machines to understand and evaluate multiple data types, providing greater understanding and flexibility than a single data type could ever offer.
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