Never mind the ongoing “Trump vs China” legal conversations during the holiday season: TikTok is hoping to rake in as much revenue and ad dollars via its U.S. Shop as possible. And it’s incentivizing sellers to pay up.
In recent weeks, the short-form video app has shared a plethora of incentives and challenges with its TikTok Shop Partners (TSP) which Digiday has seen — almost gamifying the process, in a bid to encourage more spending. The result: if they qualify, TSPs could receive ad credits or cash bonuses.
And here’s what those incentives are:
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