This story was originally published on sister site, Modern Retail.
TikTok Shop is preparing for the peak holiday shopping season, when strong sales are often accompanied by an uptick in counterfeit goods and fraudulent behavior.
The company last week released its latest safety report, which details the progress TikTok has made in policing its fast-growing e-commerce marketplace. Between January 2025 and June 2025, TikTok Shop rejected more than 1.4 million seller applications, blocked 70 million products before listing and removed roughly 700,000 sellers for policy violations. TikTok says 99.5% of violative listings are detected before they ever reach customers.
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