When a Google AI Overview is triggered, the Daily Mail is seeing almost no clickthroughs from that search keyword.
The average clickthrough rate is 80-90% lower when an AI Overview is triggered (when Daily Mail ranks on the first Google search page), compared to when no AI Overview is present, according to Daily Mail director of SEO and editorial e-commerce Carly Steven.
That’s a sharp drop from the 56% lower clickthrough rate Steven cited in May 2025 at the WAN-IFRA World News Media Congress in Poland.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.