News Corp is scoping out the potential for a multi-licensing LLM portfolio strategy, according to sources familiar with the matter.
The media group, which struck its first licensing deal (reportedly to the tune of $250 million spread over five years) with OpenAI in May 2024, is pursuing branching out — a logical move, since AI licensing deals tend to be non-exclusive by design.
News Corp CEO Robert Thomson described the media group’s strategy as a “woo and sue” approach in an August earnings call, and was understood to be directly negotiating with the LLM players during this window, although Digiday was unable to establish the exact names of whom he met with.
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