All the will in the world won’t make an AI strategy work without clean, structured data to back it up. Immediate Media is starting there.
Next year’s focus is on scrubbing and unifying data across the business, said Mario Lamaa, its managing director of data and revenue operations at the Digiday Publishing Summit Europe in Lisbon, Portugal last week.
“Our single biggest priority next year is around the quality of our data and building that so that if you are layering any agents over, you can trust what they are going to be doing,” he continued.
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