Hey Readers! Welcome back. This is James Hercher, AdExchanger senior editor. And an actual person. I say that because AI agents have infiltrated retail media. At least, that’s how it felt to big Wall Street advertising and tech investors, who brought a sense of existential dread to Criteo’s quarterly earnings call on Wednesday. The concern […]
The post Criteo And The Programmatic Plug-In Problem appeared first on AdExchanger.