The digital ad industry’s latest power struggle doesn’t just pit buy-side vs. sell-side; in fact, given the timing, it’s an analogy for the larger battle for the digital media industry’s finances.
To clarify, the above statement refers to two developments that took place last week: one in which Prebid extended an olive branch to the industry’s buy-side. At the same time, Amazon Web Services used ad tech to up the ante against Google Cloud Platform.
This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.