“If I can make it there, I’ll make it anywhere …” That famous line from the song New York New York resonates as much today in the agency landscape as when Frank Sinatra made it famous in the late 1970s after it first appeared in Martin Scorsese’s film of the same name.
Not only do the biggest agency holding companies choose to make the City their global headquarters — looking at you, Omnicom and IPG, which are poised to become THE largest holdco on the planet — but any number of large independent shops from Horizon Media to Crossmedia make New York their home base. After all, New York is arguably the center of the business world.
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