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For nearly two decades, ad execs have watched Google tighten its grip on ad dollars, moving from frustration to horror, and finally, to resigned apathy. It wasn’t just that Google was cutting them out — it was that Google was winning, untouchable and unchallenged. Every accusation, from anti-competitive data practices to squeezing publishers with hefty fees, became grudgingly accepted as the cost of doing business.
But now, as behind-the-scenes revelations expose how Google’s execs orchestrated their dominance, that resignation has turned into something far tastier: schadenfreude.
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