A quarter of all Connected TV (CTV) bid requests can’t be trusted. That doesn’t mean fraud every time. Sometimes, it’s incomplete data. Sometimes, it’s oversimplified or mislabeled content. And sometimes, it’s more intentional misrepresentation. But the effect is the same: Advertisers don’t know if they’re getting what they paid for and publishers can’t be sure […]
The post Stop Grading Your Own Homework: Why CTV Needs Program-Level Trust appeared first on AdExchanger.