Storytelling has always been at the core of brand marketing. Now, with AI becoming more deeply embedded in creative workflows, marketers are finding new ways to scale emotional, multimodal narratives that connect with audiences across channels.
According to a recent study conducted by DMEXCO and Kantar, emotional advertising increases brand demand by more than 60%. In a dynamic and crowded landscape, emotional narratives — especially those that can be personalized, scaled and optimized in real-time — can drive greater impact.
“AI empowers brands to personalize storytelling like never before,” said Verena Gründel, host and director of brand and communications at DMEXCO. “By analyzing behavior, cultural context and preferences across channels, AI can tailor messages, visuals, video, audio and product recommendations to match individual needs.”
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