ROAS looks great in reports, but it can distort your strategy. Here’s how to rethink your KPIs for long-term growth, not just short-term wins.
The post Why CMOs Should Rethink ROAS As A North Star Metric appeared first on Search Engine Journal.
ROAS looks great in reports, but it can distort your strategy. Here’s how to rethink your KPIs for long-term growth, not just short-term wins.
The post Why CMOs Should Rethink ROAS As A North Star Metric appeared first on Search Engine Journal.