Many CTV advertisers are buying a lot of inventory that might not fit their own personal definitions of CTV. Streaming ads that play on smart TV sets in living rooms are just part of the overall CTV media mix. These placements can sold alongside “sorta CTV” inventory like streaming apps on phones and tablets, digital-out-of-home […]
The post Clean Tap Filters Out ‘Sorta CTV’ Placements Before Buyers Can Bid On Them appeared first on AdExchanger.