In June, the IAB Tech Lab proposed a new initiative to create guardrails around how AI bots are permitted to access content, with an emphasis on publisher monetization. It’s hoping that its new solution will get publishers back on their feet – and keep them there. Publishers are like “the plankton of the digital media […]
The post Behind The IAB Tech Lab’s New Initiative To Deal With AI Scraping And Publisher Revenue Loss appeared first on AdExchanger.