Google is bringing its full Commerce Media capabilities to market, giving brands and retailers more AI-powered tools to collaborate, optimize campaigns, and drive measurable results.
What’s new:
Performance Max. Retail media networks like Roundel can now measure online, app, and in-store sales in Performance Max via Search Ads 360.
Campaign expansion. Google Ads now supports Search, Shopping, and Demand Gen campaigns for commerce media — beyond just Performance Max.
More catalog control. New self-service options in Google Ads allow retailers and marketplaces like Shopee, Rakuten, and Flipkart to share product catalogs directly with brand partners.
YouTube gets retail ready. Brands can now scale off-site retail media campaigns via Display & Video 360, bringing commerce opportunities to YouTube.
Deeper measurement. A new pilot enables product-level attribution — helping brands and retailers tie media spend to product and category-level sales.
Why we care. As retail media becomes a key driver of digital advertising growth, Google is positioning itself as a central platform that connects brands and retailers with scale, transparency, and performance — across Search, YouTube, and the open web.
What’s next. Brands and retailers interested in joining the beta program can contact their Google account teams to get started.