Criteo is now a default data partner for all of Dentsu’s retail media buys. On Friday, Dentsu and Criteo announced a strategic partnership to consolidate their respective retail audience data within Dentsu Connect, the agency holding company’s data and identity product. Dentsu has been on a tear. Criteo is the second strategic ad tech integration […]
The post Dentsu Announces A Strategic Integration With Criteo To Incorporate Retail Audience Data appeared first on AdExchanger.