For digital marketers, the pressure has never been higher. Conversion rates are stagnant, CPAs are on the rise, and budgets are under more scrutiny than ever. At the same time, AI is transforming search behavior and rewriting the optimization playbook—often faster than marketers can keep up.
It’s a challenging landscape. But it’s not unmanageable.
On Tuesday, June 17, 2025, experts from Paid Search Magic and Invoca are teaming up to host a free webinar designed to address these exact challenges. Google Ads Masterclass: New Rules for Maximizing Conversion Rates promises to deliver practical, data-backed strategies for converting more clicks—both online and over the phone—into real business outcomes.
The session features Amy Hebdon, founder and managing director of Paid Search Magic, and Blair Symes, senior director of product marketing at Invoca. Together, they’ll unpack the new playbook for Google Ads success in 2025—and what it takes to lower CPA while scaling real business results.
Whether you’re an eCommerce optimizer, a search marketer navigating shifting algorithms, or a digital strategist under pressure to do more with less—this session is designed with you in mind. Sign up today!