Friday’s Adalytics report about ads being served en masse to known bots leaves plenty of unanswered questions. But they mainly boil down to this: How could so many different verification providers and ad tech platforms miss something so simple? AdExchanger discussed the report and its findings with more than a dozen industry sources. The majority […]
The post Verification Providers Missed Easy-To-Spot Bots, Says Adalytics. What Went Wrong? appeared first on AdExchanger.