Google is facing a potential breakup; what are the likely outcomes?

Reports that the U.S. government is pushing for a breakup of Google are starting to emerge after a federal judge recently ruled that it monopolized the search engine market through illegal commercial deals.

These developments could fundamentally alter the advertising industry, albeit it’s worth noting that the resulting remedies from this case are far from certain, and Google intends to challenge this ruling.

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However, citing sources from the Justice Department, Bloomberg reported that lawyers there are pushing for a wholesale dismantling of Google; such a development would fundamentally alter the landscape of the $300 billion online ad industry.

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