The IAB Tech Lab is having its Howard Beale moment with the web browsers. “We’re mad as hell, and we’re not going to take it anymore,” said IAB Tech Lab CEO Tony Katsur. Through excessive limitations on data collection and monetization, the browsers have created “a hostile environment” for publishers to monetize in, he said. […]
The post The IAB Tech Lab Is Launching A Server-Side Solution For Programmatic To Bypass Bossy Browsers appeared first on AdExchanger.