This week’s Future of TV Briefing updates the list of the key terms that can cause confusion when talking about the TV, streaming and digital video industry.
The future of TV, defined
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The future of TV, defined
Welcome to the third edition of our glossary of key terms that people in the TV, streaming and digital video industry use — and, often, misuse. For as much as people continue to use OTT or to act as if CTV and streaming are interchangeable, new terms keep cropping up that can confound and convolute any industry conversation. So here’s the latest guide to what people talk about when they talk about the future of TV.
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