AI-driven personalisation: Pearson transforms education marketing in APAC

In an exclusive interview ahead of the Digital Marketing World Forum (DMWF), Ritza Trivedi, marketing director, APAC at multinational publishing and education company, Pearson, shares profound insights on how AI-driven personalisation is reshaping marketing strategies in the education sector. With more than 16 years of marketing experience and a track record of digital innovation, including… Read more »

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